The Première Portée Service
A Private Showroom Experience — By Appointment Only
At La Maison Blanche, we believe every woman deserves to wear a newly tailored dress for her most special moments. Never worn before.
For our Lebanese clients visiting the Maison, we introduced Première Portée — an exclusive showroom experience offering the opportunity to wear a La Maison Blanche gown that is either newly tailored for your event or selected brand new from our showroom — never worn before — while preserving the Maison’s commitment to craftsmanship, exclusivity, and quality.
Première Portée is exclusively reserved for clients in Lebanon, with a private 30% privilege on the original price.
What is Première Portée?
Première Portée (First Worn or أول لبسة) is a showroom-exclusive service available only in Lebanon, allowing clients to wear a brand-new La Maison Blanche dress for their special occasion.
The gown may be newly tailored for the client’s event or selected from eligible brand-new showroom pieces.
After the event, the dress is returned to the Maison and placed in our atelier archive.
The returned dress will never be re-sold or worn again by another client. It may be retained exclusively as a showroom sample or used for editorial shoots and PR purposes, ensuring the same level of exclusivity and service associated with La Maison Blanche.
How long can I keep the dress?
Première Portée dresses are collected one day before the event and must be returned to the Maison the following day, in accordance with the Première Portée agreement.
Who is responsible for alterations and cleaning?
Our atelier team handles the necessary size adjustments before the event.
Professional cleaning and any required maintenance are handled by La Maison Blanche once the dress is returned.
Can I use a Première Portée dress for an event abroad?
At this time, Première Portée is available only for events taking place in Lebanon, as the dress must be returned to the Maison the following day.
What happens if the dress is returned damaged?
Première Portée dresses must be returned in good condition.
If damage beyond normal wear occurs, repair or replacement costs may apply or deducted from the Insurance amount, in accordance with the agreement signed during the appointment.